Most automotive parts are destined never to be visible. You can only see a battery if you pop the hood. While many things have changed dramatically in the construction of cars, most batteries are still acid and lead, same as they were 60 years ago. A123 Systems is making a lithium car battery for cars that use a “start-stop system” – mostly in cars overseas. We needed to show that this is not an ordinary battery, and showing the inside seems to do the trick. As always, let me know what you think.