Most people don’t like to think about the things that surgeons do while they’re working. We’re happy enough to have their help when it’s needed. One of the things I love about commercial photography is that it give’s me a peek behind the curtain, into industries and professions that ordinarily are invisible. It’s necessary to learn at least a little about things you’re photographing to tell the story. I am interested in your thoughts and comments.
Medical Device Photography
in Photography
Medical Equipment is fascinating stuff. We don’t usually think about the tools used in operating rooms. Lots of thought goes into the production of the medical devices that help surgeons to do their jobs. Fortunately for me, these tools are visually compelling as well. Very much a collaborative process, it’s vital to have input from clients who understand how they are used and what’s important to feature. Designers / Art Directors are essential as well; they are able to envision all of the uses for my photographs. I am always interested in your thoughts and comments.
I recently met Barry at a parking lot where a lot of, well, car nuts (enthusiasts, whatever, this is Detroit!) hang out with their hot, customized, modified, cars. Barry’s 1966 Mustang has 500 plus horsepower under the hood, a strengthened frame so it doesn't twist, because that's a lot of power. It has a new hood scoop, tires, wheels, awesome! He brought it to the studio so I could photograph it for a day. This is the first of a few shots that I did. Afterword, I showed it to my friend Jim Tocco from 
I had the opportunity to photograph a 66 Mustang recently. I love red cars! You could tell that this is Barry’s (the owner's) baby. He called it a “driving car, not a show car”, and he drives it all over! It was a blast to photograph. This is the first of a few shots. Let me know what you think.
Modern industrial products often start as forged parts. Heated to red hot, then pressed into shape by huge machines, these automotive components are likely in the car you drive. This intermediate stage can be challenging to photograph. A little spray paint and a some additional retouching help make the surface more uniform. Dramatic lighting and an interesting background help further still. As always I’m interested in your thoughts.
There is product photography, and then there is product photography. What I mean is, you can photograph a product on white which will represent the product and the buyer can glean information from it to better understand what’s being purchased. There are lots of good reasons to do this, and it can be very attractive too. On the other hand, you can put the product in an environment so that it conveys an emotional message as well. A tubing cutter is perhaps not the product you would think of as an emotional buy, but, who doesn't like nice tools? The shiny black one sure does look better! As always, I’m interested in your thoughts.
I like reality, in advertising photography there is an ideal of perfection. I like perfection too, but sometimes, the gritty reality of things is far more interesting. Perfect, straight, and clean carrots might be preferred for some situations, but I like the dirty twisted ones. We got these from our 
No, not really, just industrial hazardous environment protection. Still, it’s kinda cool looking. I enjoy trying to make ordinary things interesting. Photographing pea pods or industrial products, it’s a blast. Please let me know what you think!